Tuesday, February 5, 2008
3 Tips For Writing Helpful Product Reviews
Why do people read product reviews? Just think about it . . . how often do you see the name of a new movie coming out and immediately go see it. Usually, you'll see a trailer and then, more often than not, you ask a friend or wait for a review. Someone's opinion carries more wait for you than the production company's ad. As it should; a testimonial can be a wonderful thing.
How do you choose other products you buy? You talk with your friends and family? You may not sit around talking with them about products to buy or movies to see, the subject is just casually mentioned in passing.
And that's the way we should be as affiliate marketers reviewing products. Talk to your visitors as though they are your friend... dropped by for a cup of coffee, and you mention how you feel about a certain product they might be interested in.
1) The first tip is to state the problem, as you see it, and introduce a possible solution for your friend the reader. No details, at least not here, just a recap of what you see as your friends problem. For example if you were having that coffee with your friend you might say, "hey, you know how you love mysteries? I read a great book I wanted to tell you about."
As an affiliate marketer you might say, "Don't you hate having to take handfuls of vitamins in order to get everything you need to stay strong and active? Are you looking for a great post menopausal multi-vitamin, which has everything you need in one pill? I just found one that has all the vitamins and nutrients most recommended for women going through menopause; including 1500 mgs of calcium."
Put yourself in place of your reader and try to determine what problem they might have that would send them looking for your product. Providing a graphic of the product helps your reader become more closely involved in the review.
2) Next, lay out what the product says it has to offer and answer the big question - does the product work. What promises do the manufacturers of the product make? Go to the product's sales page and look at the promises made about the product. Highlight them here and answer the question your reader wants to know - does the product do what it says it will do? Does it solve the problem listed in #1?
In order to complete this phase, you either need to have used the product or you need to read every review you can find and compile the information in order to give a fair and realistic review. You need to be able to explain what the product does and if it is faster, better, and/or more brilliant than the competition. And remember, there are no perfect products. There is always at least one thing you'd prefer was included or handled differently; mention that briefly as well.
3) And last but not least, give an recap of the information you just gave them and give a call to action. Give a summery of the results you'll receive from using this product and then give a value judgment. Is it more economical than the competitions version, is it expensive but worth it? Would you purchase this product yourself and have you?
Remember, making a purchase is an emotional decision. If you can appeal to your readers emotions, you will have better conversion rates. "These are vitamins made specifically for menopausal and post-menopausal women. It's reassuring to be able to take a simple supplement that provides for all the needs your body has at this important time in your life."
After you make your summery, tell them to click on the link provided and purchase the product now. There's something about a call to action that adds that last little incentive some need to get off the fence and take action.
Following the three tips listed above should give you a product review which will convert well and will provide a service for you customers. You're not just interested in making a sale today, you also want to build and maintain your reputation as a straight shooter.
Joyce Filbeck runs the http://www.EarnOnYourComputer.com website and the http://EarnOnYourComputer.blogspot.com/ blog.Global Warming Is Happening
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How do you choose other products you buy? You talk with your friends and family? You may not sit around talking with them about products to buy or movies to see, the subject is just casually mentioned in passing.
And that's the way we should be as affiliate marketers reviewing products. Talk to your visitors as though they are your friend... dropped by for a cup of coffee, and you mention how you feel about a certain product they might be interested in.
1) The first tip is to state the problem, as you see it, and introduce a possible solution for your friend the reader. No details, at least not here, just a recap of what you see as your friends problem. For example if you were having that coffee with your friend you might say, "hey, you know how you love mysteries? I read a great book I wanted to tell you about."
As an affiliate marketer you might say, "Don't you hate having to take handfuls of vitamins in order to get everything you need to stay strong and active? Are you looking for a great post menopausal multi-vitamin, which has everything you need in one pill? I just found one that has all the vitamins and nutrients most recommended for women going through menopause; including 1500 mgs of calcium."
Put yourself in place of your reader and try to determine what problem they might have that would send them looking for your product. Providing a graphic of the product helps your reader become more closely involved in the review.
2) Next, lay out what the product says it has to offer and answer the big question - does the product work. What promises do the manufacturers of the product make? Go to the product's sales page and look at the promises made about the product. Highlight them here and answer the question your reader wants to know - does the product do what it says it will do? Does it solve the problem listed in #1?
In order to complete this phase, you either need to have used the product or you need to read every review you can find and compile the information in order to give a fair and realistic review. You need to be able to explain what the product does and if it is faster, better, and/or more brilliant than the competition. And remember, there are no perfect products. There is always at least one thing you'd prefer was included or handled differently; mention that briefly as well.
3) And last but not least, give an recap of the information you just gave them and give a call to action. Give a summery of the results you'll receive from using this product and then give a value judgment. Is it more economical than the competitions version, is it expensive but worth it? Would you purchase this product yourself and have you?
Remember, making a purchase is an emotional decision. If you can appeal to your readers emotions, you will have better conversion rates. "These are vitamins made specifically for menopausal and post-menopausal women. It's reassuring to be able to take a simple supplement that provides for all the needs your body has at this important time in your life."
After you make your summery, tell them to click on the link provided and purchase the product now. There's something about a call to action that adds that last little incentive some need to get off the fence and take action.
Following the three tips listed above should give you a product review which will convert well and will provide a service for you customers. You're not just interested in making a sale today, you also want to build and maintain your reputation as a straight shooter.
Joyce Filbeck runs the http://www.EarnOnYourComputer.com website and the http://EarnOnYourComputer.blogspot.com/ blog.Global Warming Is Happening
Ma High School Soccer
Registratori Di Cassa
Cook Cook Island Island Lonely Lonely Planet Planet Raratonga Rarotonga
Singing In The Rain Mp3
Agent Commission Rate Life Insurance
Video Security Camera
Cheap Play Station Game
Sunbrella French Edge Chaise Lounge Cushion
Canada In Mastiff Ontario Puppy Sale
Aquatic Exercise Equipment
10 Radio Flyer Tricycle
Adhd Anxiety Asperger27s Depression Help
Tea Cup Chihuahua For Sale
Lauryn Hill Mtv Unplugged
Chocolate Cake Shot
Citgo Gas Credit Card
Job Fairs In San Antonio
Best Business Card Credit Deal
1 1 2 House Plan Story
10 Best Cologne List Man Selling Top
04 Cable Provider Tv
Blog Christian Icon Myspace
Coin Machine Operated Vending Water
Down Farm Festival Music
Snoopy Toys
Hotel Rotana Beach Abu Dhabi
0 Car Deal Finance New
Arts And Entertainment Literature
Adkins Diet
Cactus Care
Dog Breeding For Dummy
Love Medicine
Cheap Flight From Miami
Cheap Bus Ticket To New York
Crm Software For Managing
Global Warming And Climate Change Science
Download Treadmill Workout Program
Bardstown In Ky Soccer State Tournament
Kt9
Sahara Motel
Air Conditioning Course
The Hawaiians
1 6 Book Law
World Cafe Music
Walmart Credit Cards
Party Planning Retirement Teacher
Planet Of The Apes Film
Return Of The Living Dead Part Ii
Japanese Animation Cartoon
Career Counseling Development
Casa By The Sea
Association Fitness International Physical
0 Car Deposit Finance Uk
Saleen Wallpaper
Article Directory List
Bear Chantilly Lane Singing
Camera Accessories Uk
Ipod Shelf Stereo
Eminem Toy Soldier Mp3
Dating Issue Parent Single
Christmas Flower Delivery
Indoor Spa Cover
Chicago Public School Directory
Kiva Spa Chicago
Yoga Bolster
National Fantasy Baseball Championship
Orthotic Products
2008 Bullitt Ford Mustang
36dd Sports Bra
Capital Forex Gain Online Trading
Air Free Game Hockey Online
Fraud Mexico Scam Share Time
Dead Sea Scroll And Mystery
Used Car In Kansas City Mo
Botanical Garden Los Angeles
Russian Tea Room Restaurant New York
Christmas Crystal Ornament Waterford
Free Stock Trading
2007 Dress Prom White
Writing Obituary
T Shirt Printing Equipment
Cd 8cm Wallet
Tennis Suites
Lexus Mineral Well
Retirement Plan Independent Contractor
Llc Protection
Characteristic Of Living Things
Military Video Footage
Airline Flight International Taca
Cafe Mclean Stuart Vinyl
Soccer T Shirt
2 9642 9642 9642 Cosmetic Cosmetic Dermatology Dermatology Dvd Hair In In Laser Light Procedure Procedure Rejuvenation Removal Resurfacing Series Skin Textbook Volume
Philips 42 Lcd Tv
Visa Payroll Card
Home Gym Fitness Equipment
Orlando Shopping Center Mall
Chicago In Restaurant
005 Cell Number Phone Search
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